Yes, I remember the Moke on beaches in Oz … they were popular with the younger set, then faded away.
As the narration says, the small wheels and lack of covering made the Moke impractical in cold, wet climes and yet my ragtop 30s style delight I drove had a very powerful heater, the ragtop was sealed and I tested it in the Cairngorms around this time of year … she came through with flying colours.
The Moke though was far more open than that, plus there was an open sports market then as well, e.g. the Sprite, plus the ubiquitous VW kombi was more for surfing and bonking types. Plus the Mini itself.